What is Go-To-Market Strategy (GTM)?
A Go-To-Market strategy is the roadmap that positions your AdTech company uniquely in a crowded marketplace. It's the foundation that ensures you not only stand out but also resonate with publishers
Why is GTM Crucial?
In the AdTech realm, being distinct is everything. Amidst a sea of SSPs, DSPs, players, and widgets, your unique voice can get lost. A robust GTM helps you:
Craft a mission that speaks volumes.
Offer solutions that publishers genuinely seek.
Turn introductions into lasting, beneficial relationships.
Our Experience in Pub Dev Consulting
Our journey in pub dev consulting unveiled a common challenge: many AdTech companies sounded the same. The result? Introductions that fizzled out and pitches that blended into the background.
Instead of just another
"Look at our new DSP!"
We empowered companies to declare
We're on a mission to connect brands to screens of the future
We found the winning formula
Mission
Unique Offer
Targeted Strategy
Introducing Our Group Coaching Program
We understand that one-on-one consulting with us might not be feasible for many companies due to costs. That's why we've launched our 3-month Group Coaching Program starting this January.
This program allows you to:
Save on consulting costs.
Do the work yourself, but with our expert guidance every step of the way.
Collaborate and learn from peers facing similar challenges
Elevate Your Pub Dev Approach
You can stick to the old ways, or you can join us to redefine your AdTech strategy, making a lasting impact on publishers.
Secure Your Place Now!
Dive into a transformative journey with us and reshape your AdTech company's future.
Team
PAULINA TILLMAN
Founder and CEO
- Lead publisher side teams at Yahoo/Verizon
- Spearheaded publisher development at PubMatic
- 15 years of AdTech experience
- Based in NY and Miami
MANNY MONTILLA
Partner
- former VP, Publisher Development, Raptive (CafeMedia)
- former VP, Publisher Development at PubMatic, Verizon, Yahoo
- former VP, Product Health @ Verizon
- 17 Years of AdTech experience
- Based in NY
KATHRYN LATHAM
Go-To-Market Strategy Lead
- Headed up strategic partnerships at Verizon/Yahoo
- Structural engineering degree with complex projects at Duke University
copyright © by B7 consulting